Boot Campaign’s mission is to connect the more than 99% who served with the less than 1% who have by igniting the inner patriot in all Americans and providing life-improving programs for veterans and military families. Since its inception in 2009, the Boot Campaign has blazed a trail in the nonprofit world, raising more than $22 million and giving more than $2 million annually to help service members, veterans and their families from every generation.
Accredited by the Better Business Bureau and a GoldStar rated nonprofit by GuideStar, 88% of Boot Campaign expenditures go directly to programmatic offerings to meet the mission.
The Boot Campaign is a national 501c3 patriotic movement that is dedicated to showing tangible appreciation of our active military, raising awareness of the challenges they face upon return and supporting their transition home (see a Boot Campaign video). Through the sale of its signature military combat boots, general public donations, and corporate sponsorship, the Boot Campaign operates five distinct initiatives -- Housing, Jobs, Family Support, Urgent Assistance and Wellness-- that are caring for military personnel, past and present, healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, "When They Come Back, We Give Back". Representatives from the Boot Campaign will be on-site race day sharing information about the Boot Campaign and offering the opportunity to buy your own boots. Each pair of boots purchased includes a Partner Pass wristband that includes availability to all the food, drink and festivities at the Spoetzl Brewery on race day.